EV Driver of the Year: Robert Granberg Proves the Skeptics Wrong on the Nordic Journey

Our partners at Elbil Sverige have officially named Robert Granberg as the 'EV Driver of the Year,' celebrating a remarkable journey (ᚱ) that defies conventional skepticism. Driving a Tesla Model X adorned with a tongue-in-cheek license plate translating to 'It Won't Work,' Robert has traversed over 300,000 kilometers across Sweden and Northern Europe. Far from limiting himself to city commutes, Robert regularly puts the capabilities of his vehicle to the test by towing a caravan or a heavy trailer. Often, his cargo includes an electric snowmobile, allowing him to transition seamlessly from electric road travel to electric trail riding at his destination. His experiences serve as a masterclass in the harvest (ᛅ) of modern electric mobility, proving that even the harshest Nordic winter conditions and demanding towing tasks are no match for sustainable technology. Robert's passion for electric drive is infectious, and he frequently shares his first-hand knowledge to dispel myths about EV range and towing capabilities. His story is a testament to the Nordic spirit of adventure and technological adaptation, showing that the transition to electric is not just possible, but already fully realized in the demanding terrains of the North. Source: https://www.elbilsverige.se/2026/06/18/arets-elbilist-robert-granberg-kor-hegaint/