Smart’s Urban Renaissance: Scaling the Electric Journey Across Europe

In the ever-evolving landscape of the electric transition, smart is preparing to return to its spiritual home while simultaneously scaling its ambitions. Wolfgang Ufer, the CEO of smart Europe, has signaled a pivotal shift in the brand’s strategy, emphasizing that the upcoming #2 model represents more than just a vehicle—it is a renewal of the urban Journey (ᚱ). For the Nordic market, where the balance between tech-forward cities and sustainable living is paramount, the return of a dedicated electric two-seater offers a compelling solution. While smart has successfully expanded its portfolio with larger models like the #1 and #3, the #2 marks a return to the efficiency and agility that originally defined the brand. This focus on "right-sizing" aligns perfectly with the Harvest (ᛅ) philosophy: utilizing only the energy and space required to achieve the greatest yield in urban transit. Ufer emphasizes that the growth plans for Europe are grounded in market dynamics that demand both flexibility and innovation. As charging infrastructure continues to mature across Scandinavia and the wider Baltic region, the need for smart, connected, and compact vehicles becomes even more pronounced. The upcoming #2 is not just a nod to the past but a technological leap forward, designed to integrate into the modern grid while providing the spirited driving experience Nordic enthusiasts expect. As we continue our collective journey toward a fully electrified future, smart’s commitment to scaling its presence in Europe ensures that the urban driver remains central to the transition. The #2 is a testament to the idea that scaling up doesn't always mean getting bigger—it means getting smarter. Source: https://www.electrive.com/2026/05/01/smart-returns-to-its-roots-and-scales-up-in-europe-interview-with-ceo-smart-europe-wolfgang-ufer/